Special finance · Subprime auto leads

Special finance leads that pick up the phone.

Full credit applications from our own Google, Bing and social campaigns, on landing pages branded to your store. Each lead goes to your store alone.

Get special finance leads See dealer results

Find your program

Who do you want more of?

Special financeBankruptcyLease

Leads · they come to youSubprime Auto LeadsFull credit applications from our own paid search, on landing pages branded to your store.

300+dealerships have run our programs
35%median appointment rate across 27 dealers
13.8%median close rate those dealers report
1 storegets each lead. Never shared or resold

Integrity Leads · Special finance

The No Affiliate Lead Promise

Generated in-house. Every lead comes from our own Google, Bing and social campaigns. We don't outsource the campaigns or buy leads.
Yours alone. Each lead goes to one store and is never shared or resold.
Built for your market. Campaigns aim at the buyers in your area you can actually finance.
Checked by hand. Our quality assurance team reviews every lead before it reaches you.

Applies to the Plus, Pro and Premium packages.

What to expect

Expect2X to 3Xthe results of all other special finance automotive lead providers.

“That's double what we got with our previous sub-prime lead provider.”

General Sales Manager, Whiteside Chevrolet

35%median appointment rate
13.8%median close rate

Across the 30 dealers who published results. See every result

See special finance leads

Special finance packages

The Special Finance lead program you've been waiting for.

Integrity LeadsStarter

Full credit applications
Same-day-out cancellations
Partner and generated traffic

Integrity LeadsPlus

Full credit applications
100% paid search
No Affiliate Lead Promise
2 to 3x the results of your current provider
Branded and non-branded leads

Integrity LeadsPro

Full credit applications
100% paid search
No Affiliate Lead Promise
The highest-converting leads we generate
100% branded leads

Pricing depends on your market and volume. Ask for a quote

Premium package

Premium. Built around one store.

Premium starts with everything in Pro, then builds the rest around your store.

We set up Premium one store at a time and price it for your market.

Ask about Premium

Everything in Pro100% branded leads, the highest-converting traffic we generate and the No Affiliate Lead Promise.
Campaigns for your store aloneYour budget runs your own campaigns. They bid across the full range of car shoppers and searches in your area, not just the handful of top keywords.
Your area, drawn on a mapMark the area you want on a map and we aim your campaigns at it.
A lead target, managed all monthWe set a monthly lead number with you up front, then track your spend and delivered leads through the month to reach it.

Every lead meets these

$1,800+monthly income
Employedactively working
Licensedvalid driver's license
Locallives in your specified area
Reachablevalid phone and email

How it works

Buyers meet your store before they apply.

A long row of new SUVs on a dealership lot on an overcast day

We run the campaign
Google, Bing and social ads aimed at buyers in your area looking for car financing.
Buyers meet your store
Ads and landing pages carry your dealership's name, so the buyer knows who will call.
They apply
A full credit application, with income, job and license, before the lead is created.
You get it alone
After a quality check, the lead goes to your store and no one else.

Dealer results

32 dealers have published their numbers.

Majeski Motors

Finance Manager

Appointment rate: 59%
Close rate: 14%

"Integrity Leads sub-prime credit leads are way better in quality and have buyers in the market for a vehicle. In the last two months, we have purchased 88 leads, set 52 appointments, and sold 13 units!"

AWL Auto & Truck

General Manager

Appointment rate: 46%
Close rate: 30%

"The leads are local people that we get and they are real and answer you when you reach out. We're closing sales at around 30%, above average from our past leads"

Comfort Cars

General Manager

Appointment rate: 60%
Close rate: 12-15%

"Integrity Leads does an excellent job of connecting us with customers with subprime credit and needing a vehicle. Our appointment rate indicates the quality of leads we receive from Integrity."

See all 32 results

More programs

More ways to reach buyers.

BankruptcyHandwritten mail and search leads for Chapter 7 and 13 buyers.Direct MailMail programs that report back on every piece.LeaseComing soonShopper introductions from CompleteCarLease.com.

Questions dealers ask first.

What is Integrity Leads?

Integrity Leads is an automotive lead generation and direct mail company that sells special finance, bankruptcy and lease programs to car dealerships. Legal name: Integrity Dealer Solutions, LLC. Founded in 2019.

Where do your leads come from?

We generate them ourselves: our own Google, Bing and social campaigns, and our consumer sites CompleteCarLoans.com, BankruptcyAutoLoan.net and CompleteCarLease.com. Plus, Pro and Premium special finance packages are 100% our own paid search.

Are the leads exclusive or shared?

Exclusive. Each lead goes to one dealership and is never shared or resold.

What does each lead include?

A full credit application from a buyer with $1,800 or more in monthly income, a job, a valid driver's license, a working phone and email, who lives in the area you choose.

Are there contracts or setup fees?

No setup fees and no monthly fees on special finance leads, and agreements are same-day-out.

Is Integrity Leads related to Integrity Marketing Group or integrityleads.com?

No. Integrity Leads (integrityleads.io) sells automotive leads and direct mail to car dealers. It is not affiliated with Integrity Marketing Group, which works in insurance, or with integrityleads.com, a separate company that offers B2B calling and sales coaching.

Get leads that already know your store's name.

Tell us your market and volume. We'll call with the package that fits and what it costs.

Get special finance leads

Or talk to us now866-973-4337