Special finance · Subprime auto leads

Subprime leads we generate ourselves.

Full credit applications from our own Google, Bing and social campaigns, on landing pages branded to your store. Each lead goes to your store alone.

Get special finance leads See dealer results

Example lead. Details changed.

New lead · Full credit applicationToday, 9:42 AM

Name: Jordan M.
Phone: (417) •••-••42
Monthly income: $2,450
Employment: Full time, 3 years
Driver's license: Valid
Lives: 11 miles from your store
Came from: Google search, your branded page

Exclusive to your store

35%median appointment rate across 27 dealers
13.8%median close rate reported by the same dealers
1 storegets each lead. Never shared or resold
$0setup fees and no monthly fees on special finance leads

Integrity Leads · Special finance

The No Affiliate Lead Promise

Generated in-house. Every lead comes from our own Google, Bing and social campaigns. We don't outsource the campaigns or buy leads.
Yours alone. Each lead goes to one store and is never shared or resold.
Built for your market. Campaigns aim at the buyers in your area you can actually finance.
Checked by hand. Our quality assurance team reviews every lead before it reaches you.

Applies to the Plus, Pro and Premium packages.

What to expect

Expect2X to 3Xthe results of all other special finance automotive lead providers.

“That's double what we got with our previous sub-prime lead provider.”

General Sales Manager, Whiteside Chevrolet

35%median appointment rate
13.8%median close rate

Across the 30 dealers who published results. See every result

How it works

From a search to a signed deal jacket.

A driver holding the keys to their car, seen from the driver seat

We run the campaign
Google, Bing and social ads aimed at buyers in your area looking for car financing.
Buyers meet your store
Ads and landing pages carry your dealership's name, so the buyer knows who will call.
They apply
A full credit application, with income, job and license, before the lead is created.
You get it alone
After a quality check, the lead goes to your store and no one else.

What you get

The Special Finance lead program you've been waiting for.

Integrity LeadsStarter

Full credit applications
Same-day-out cancellations
Partner and generated traffic

Integrity LeadsPlus

Full credit applications
100% paid search
No Affiliate Lead Promise
2 to 3x the results of your current provider
Branded and non-branded leads

Integrity LeadsPro

Full credit applications
100% paid search
No Affiliate Lead Promise
The highest-converting leads we generate
100% branded leads

Pricing depends on your market and volume. Ask for a quote

Premium package

Premium. Built around one store.

Premium starts with everything in Pro, then builds the rest around your store.

We set up Premium one store at a time and price it for your market.

Ask about Premium

Everything in Pro100% branded leads, the highest-converting traffic we generate and the No Affiliate Lead Promise.
Campaigns for your store aloneYour budget runs your own campaigns. They bid across the full range of car shoppers and searches in your area, not just the handful of top keywords.
Your area, drawn on a mapMark the area you want on a map and we aim your campaigns at it.
A lead target, managed all monthWe set a monthly lead number with you up front, then track your spend and delivered leads through the month to reach it.

Every lead meets these

$1,800+monthly income
Employedactively working
Licensedvalid driver's license
Locallives in your specified area
Reachablevalid phone and email

Branded landing pages

Buyers apply on a page with your name on it.

We build the ads and landing pages around your dealership's brand. By the time you call, buyers already know who you are and expect to hear from you.

Buyers see your store before they share a single detail.
Applicants expect your call, so contact rates go up.

Easy to do business with

We prove our value every month.

There's no term to wait out. If the leads stop working for you, you can leave the same day.

Special finance leads

Your agreement, the short version.

Term: Same-day out
Setup fee: $0
Monthly fee: $0
You stay: As long as the leads work.

Dealer results

What special finance managers report.

"From day one, the quality stood out. These leads aren't just exclusive, they're generated through 100% Google paid search, which means we're connecting with real buyers actively looking for vehicles."

General ManagerPark Maple City CDJR

Close rate over 16% on the Plus package

Kunes Automotive Group

Secondary Finance Assistant Director

Appointment rate: 50%
Close rate: 8-10%

"We have tried many different sources over the years. I am most impressed with our closing ratios through Integrity. We usually see a yield of about 3-4% with other sources, but with Integrity, most of my…"Read the full quote
"We have tried many different sources over the years. I am most impressed with our closing ratios through Integrity. We usually see a yield of about 3-4% with other sources, but with Integrity, most of my locations are closing around 8-10%, and some of my more robust locations are at 14-16%. Previously these numbers were unheard of in the subprime but are now possible. I also have a strong BDC that favors these leads over other subprime sources because of the more accurate information with Integrity especially when it comes to income. I also think that being branded from the start really does secure the trust and improves the quality of the relationship with the customer from the start making it easier for closing time."

Nissan 112

Special Finance Manager

Appointment rate: 68%
Close rate: 17.5%

"Being a Nissan dealer, we like to find subprime buyers looking for a Nissan, and with Integrity Leads, we get just that! Our appointment rate is 68%, and our closing rate is 17.5%."

Whiteside Chevrolet

General Sales Manager

Appointment rate: 32%
Close rate: 15%

"The leads we receive from Integrity Leads are REAL leads. 40% of the credit applicants answer their phones and reply to our emails. Our appointment rate is 32%, and our average closing rate is 15%! That's…"Read the full quote
"The leads we receive from Integrity Leads are REAL leads. 40% of the credit applicants answer their phones and reply to our emails. Our appointment rate is 32%, and our average closing rate is 15%! That's double what we got with our previous sub-prime lead provider. We closed over 20% of the leads in both Feb and March 2023, the highest we have ever seen."

See all 32 dealer results

Questions about special finance leads

What are subprime auto leads?

Car buyers with damaged or limited credit who apply online for financing. Ours are full credit applications from buyers with $1,800 or more in monthly income, a job, a valid driver's license and a working phone and email, in the area you choose. They come from our own Google, Bing and social campaigns, plus partner traffic on the Starter package.

Are the leads exclusive or shared?

Exclusive. Each lead goes to one dealership and is never shared or resold.

Where do the leads come from?

Our own paid search campaigns on Google and Bing, plus social media, built for your store. Plus, Pro and Premium packages are 100% our own paid search under the No Affiliate Lead Promise; the Starter package combines partner and generated traffic.

What appointment and close rates do dealers see?

Results vary by market and by how fast a store works its leads. Across the 30 dealers who published their numbers, the median appointment rate is 35% and the median close rate is 13.8%.

What does each lead include?

A full credit application from a buyer with $1,800 or more in monthly income, a job, a valid driver's license, a working phone and email, who lives in the area you choose.

Are there contracts or setup fees?

No setup fees and no monthly fees on special finance leads, and agreements are same-day-out.

Will buyers know who is calling them?

Yes. The ads and landing pages carry your store's brand, so buyers know your dealership before they apply and expect your call.

Get leads that already know your store's name.

Tell us your market and volume. We'll call with the package that fits and what it costs.

Get special finance leads

Or talk to us now866-973-4337