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Direct Mail · Special finance

Embossed card mailers for credit-qualified buyers.

A real embossed plastic card with the buyer's name, mailed in a window envelope to people chosen with credit-bureau data. They call, visit or text to confirm their pre-qualified amount with your store.

Plan a card dropSpecial finance leads
Mockup. The real piece is below.
  • FICOcredit-bureau targeting by score band, in your market
  • Real cardembossed plastic with the buyer's name, not a paper printout
  • Co-opeligible, so your manufacturer's funds can cover part of the cost
  • 3 waysto respond: phone, form or text, each one tracked
The full Credit Pre-Qualified letter with the embossed card, dealership name and response options
Sample piece. Your store, manager and offer go where the sample shows ours.

What's on the piece

Built to get opened, then answered.

The card
A real embossed plastic card with the buyer's name and variable data, attached to the letter.
The window
The envelope window shows the card's corner, so the envelope gets opened.
Your store
The letter names your dealership and the manager to ask for.
A deadline
The pre-qualified amount expires seven days after the piece arrives on our standard layout.
Three ways in
Call, visit the page and enter the pre-qualified number, or text. Every response is tracked.

How it works

Who gets the card, and how they answer.

  1. We target

    Credit-bureau data picks buyers by FICO score band in the area around your store.

  2. We personalize

    Each card and letter carries the buyer's name, your store and the manager to ask for.

  3. It mails

    A window envelope with the card's corner showing, so it stands out in the mailbox.

  4. They respond

    By phone, on the page with their pre-qualified number, or by text. Every response is tracked.

Questions about Credit Pre-Qualified mail

What is a Credit Pre-Qualified by FICO mailer?

A direct mail piece with a real embossed plastic card, sent to buyers chosen with credit-bureau data, that invites them to confirm a pre-qualified auto loan amount at your store.

What does co-op eligible mean?

The mailer can qualify for your manufacturer's co-op advertising funds, which can cover part of the cost. Each brand sets its own rules, so check your program's guidelines.

How do buyers respond?

Three ways: they call the number on the piece, visit the page printed on it and enter their pre-qualified number, or text. Each response is tracked.

Why a plastic card?

The envelope window shows the card's corner, which gets the envelope opened, and the embossed name makes the offer feel like the buyer's own.

Can I pair it with special finance leads?

Yes. It is the mail side of our Special Finance program: the leads bring buyers to you, and the card mailer goes out to find them.

Plan a card drop.

Tell us your store and market. We'll call with the counts in your area, the card design and what the drop costs.

  1. We count qualified buyers in your market
  2. We set up the card and letter with your store
  3. You decide, and we track every response

Rather talk it through?866-973-6885

Step 1 of 2
What should we mail?
ProgramsPick any, or none if you're not sure

We never sell or rent your information. Prefer the phone? Call 866-973-6885.

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