Direct Mail · Lease / Loan Termination
Your next trade-in is still making payments.
Lease / Loan Termination mail finds owners with open auto loans, from a few years in to three months from payoff, using credit-bureau data instead of old registration lists. Each piece goes out in a robo-pen envelope with a real stamp.
- Owner
- Jordan M.
- Lives
- 9 miles from your store
- Loan opened
- May 2022
- Payments left
- 7
- Payoff
- $6,980
- Monthly payment
- $438
- Credit
- FICO 680 to 719
Mailed in a handwritten envelope
- 1–1.5%average response, often higher in the first 90 days
- 1–2 storesper market. The data volume is limited
- Monthlynew owners become eligible, so every drop reaches fresh names
Why it works
Built on the loan, not the registration.
Most buyback mail leans on vehicle registration data that is often out of date. This program starts from the owner's open auto loan, so the two numbers that decide a trade, the payoff and the monthly payment, come straight from the credit bureau.
| Registration-list buyback mail | Lease / Loan Termination mail | |
|---|---|---|
| Data source | Vehicle registration records, often out of date | Real-time credit-bureau data on open auto loans |
| What you know | Year, make and model, if the record is current | Payoff, monthly payment, months remaining and FICO score band |
| Who gets it | Anyone with a matching registration | Owners a few years into a loan, up to three months from payoff |
How it works
Compile, design, deliver, track.
- 01
Compile
We pull credit-bureau data to find the borrowers in your dealership's market who fit the filters.
- 02
Design
You choose the piece design and the message, written out by our robo-pens.
- 03
Deliver
We mail it to owners ready for an upgrade or close to the end of their loan.
- 04
Track
Every response comes through a dedicated phone number and shows on a real-time reporting dashboard.
The piece
Handwritten, stamped and personal.
A printed buyback flyer looks like every other offer in the box. This one looks like a letter from a person, because the envelope, the address and the note are written in real ink.
- A robo-pen handwritten envelope, in real ink
- A real postage stamp on every piece
- A personal letter from your store about paying off the loan early and trading up
- A handwritten post-it from your salesperson
- Your dedicated tracking number and a response code
Limited availability
One or two dealers per market.
Because the data volume is limited, in many markets only one or two dealerships can run this program. Secure your territory before a competitor does.
Claim your marketQuestions about Lease / Loan Termination mail
What is Lease / Loan Termination mail?
A handwritten mailer, also called loan payoff or buyback mail, sent to owners in your market whose auto loan is a few years old and up to three months from payoff. The list comes from credit-bureau data, and the letter from your store offers to pay off the loan early and trade them up.
Where does the mailing list come from?
Real-time credit-bureau data on open auto loans, filtered by FICO score, loan age, months remaining and balance. It does not rely on vehicle registration records.
Who gets the mailer?
Owners in your market with an open auto loan that is a few years old, up to three months from payoff. They are the people ready for an upgrade or close to the end of their loan.
What response should I expect?
Lease / Loan Termination drops average a 1 to 1.5% response, often more in the first 90 days. New owners become eligible every month, so each drop reaches fresh names.
Why only one or two dealers per market?
The data volume is limited. In many markets only one or two dealerships can run the program, so the territory goes to the stores that claim it first.
Is this the same as loan pay-off or vehicle acquisition mail?
Yes. Loan Pay-Off / Vehicle Acquisition used to be listed as a separate mailer. It is the same program and now lives on this page.
How are responses tracked?
Each campaign has a dedicated phone number and a real-time reporting dashboard, so you see every call the drop produces.
Claim your market.
Tell us where your store is. We'll check how many owners qualify in your area and whether the territory is open.
- 1We count eligible owners in your market
- 2We confirm the territory is open
- 3We design the piece with you and schedule the first drop
Rather talk it through?866-973-6885