Bankruptcy Program · Mail + Leads
A handwritten bankruptcy mailer that has been our proven core for 7 years, plus a digital lead product that brings Chapter 7 and Chapter 13 buyers to your store between drops.
There is no competitive advantage on bankruptcy data. Everyone pulls from the same well. The piece you send is what makes or breaks the campaign.
Ryan Coe, Managing Partner, Integrity Leads
Every campaign pulls from public bankruptcy records, the most reliable source we have found. The response depends on the piece we build from each record.
The autopen is worth the wait.
Keeps the mailbox from getting predictable.
*Quantity may affect price.
How a drop works
Recent Chapter 7 and Chapter 13 filings in your market, straight from public court records.
Letter, handwritten envelope and post-it, all personalized with the recipient's case details and your store.
Every piece carries your campaign phone number and a unique code, so each response traces back to the drop.
Recipients call, text or visit to verify their offer. Every response is tracked and reported back to you.
Sample campaign results
Three consecutive drops for Kia of Wesley Chapel. Response held between 1.21% and 1.62%, tracked by phone on every campaign.
| Campaign | Mail pieces | Leads | Response |
|---|---|---|---|
| Feb 2025 dropFeb 4 to Jun 30, 2025 | 3,570 | 58 | 1.62% |
| May 2025 dropMay 9 to Sep 30, 2025 | 5,710 | 85 | 1.49% |
| Oct 2025 dropOct 16, 2025 to Feb 28, 2026 | 4,283 | 52 | 1.21% |
| Three dropsFeb 2025 to Feb 2026 | 13,563 | 195 | 1.44% |
Tier 1 Short Credit campaigns. Leads counted as tracked phone responses to the campaign number and code. Results vary by market and inventory.
Chapter 7 · OpenChapter 13 · DischargedPersonalized to your storeThe lead program is 100% digital. We run Google campaigns built only around bankruptcy and auto-loan searches, and we manage the bids, the pages and the cost so you don't have to.
A buyer searches "can I get approved for an auto loan after filing bankruptcy."
They see our ad and land on a page personalized to your dealership.
They submit, and the lead lands with you. Leads come in around the clock, all month.
Each lead includes
Ad spend is set for your market. We'll walk you through the lead volume and cost to expect on a call.
Our consumer-facing brand
BankruptcyAutoLoan.net speaks to the buyer in plain language: you can get approved during or after bankruptcy, here is how, and here is the dealer who will help. The page introduces your store by zip code before the form is submitted.
"I recently filed for bankruptcy and have been turned down several times and really was about to give up. I was matched with a dealership that not only did help but wanted to help."Buyer feedback, BankruptcyAutoLoan.net
Dealer spotlight
"We’ve had a really good experience with the bankruptcy mail program. We typically get a good amount of quality leads from the mail, and I work with those leads directly, so I’ve seen firsthand how effective it can be."
Best month: 19 cars sold
Our recommendation
Mail reaches buyers on a schedule, and leads keep them coming in between drops.
Tell us your store and market and we email the number of recent Chapter 7 and Chapter 13 filings in your area. Request counts
Piece, quantity, timing and tracking number, sized to your market and your inventory.
Turn on the digital program to keep bankruptcy buyers coming in all month.
Questions dealers ask
No. The piece says it plainly: the bankruptcy does not have to be discharged, and the 341 meeting of creditors does not have to be complete. Open Chapter 7 filers are often the fastest approvals.
Public bankruptcy court records. Everyone in this space pulls from the same records, so the piece itself decides how a campaign performs.
Every piece carries a campaign phone number and a unique code. Calls and codes are tracked and reported, and postal receipts are available on request.
The post-it note piece runs 12 to 14 days in production because of the autopen handwriting. The BK card runs 7 to 10 days.
Yes. We recommend starting with mail because it has the longer track record, but the digital program can run on its own.
Free counts by chapter, usually within one business day, with no commitment. If the numbers look good, we'll show you the program behind them.
Or talk to us now866-973-4337
