Dealer results

Dealer results, with appointment and close rates.

Every rate on this page is a dealer's own number, from a testimonial or a tracked campaign. Each median uses every dealer who shared that rate: 27 for appointments, 28 for closes.

  • 32dealers have published results with us
  • 35%median appointment rate on special finance leads
  • 13.8%median close rate on special finance leads
  • 1.44%response across three tracked bankruptcy mail drops

Dealer spotlight

A franchise store that stopped chasing recycled data.

"We started with the Integrity Leads Plus package, the branded landing page they built for us not only boosted our credibility, but also increased our closing rate to over 16%. Our finance managers love it because the applicants are responsive."
General ManagerPark Maple City CDJR · Plus package

Close rate over 16%

The deal sheet

PackageIntegrity Leads Plus

  • Full credit applications
  • 100% paid search
  • No Affiliate Lead Promise
  • 2 to 3x the results of your current provider
  • Branded and non-branded leads
Close rate
Park Maple City CDJROver 16%
Median of 28 dealers13.8%
Read the full review

"As a franchise dealer, we've always been selective about the lead sources we invest in, especially when it comes to subprime. After years of chasing recycled data and low-conversion traffic, Integrity Leads was a game-changer. From day one, the quality stood out. These leads aren't just exclusive, they're generated through 100% Google paid search, which means we're connecting with real buyers actively looking for vehicles. No affiliate fluff, no stale leads. Just high-intent consumers ready to engage. We started with the Integrity Leads Plus package, the branded landing page they built for us not only boosted our credibility, but also increased our closing rate to over 16%. Our finance managers love it because the applicants are responsive, and our BDC sales team sees real traction, not just busywork. Beyond the leads, the support has been phenomenal. The Integrity team is proactive, transparent, and genuinely invested in our success. It feels like a partnership, not just a vendor relationship. If you're a dealer looking to grow your subprime business with quality over quantity, Integrity Leads is the real deal."

Special finance leads

What 30 more dealers report.

Kunes Automotive Group

Secondary Finance Assistant Director

Appointment rate
50%
Close rate
8-10%
"We have tried many different sources over the years. I am most impressed with our closing ratios through Integrity. We usually see a yield of about 3-4% with other sources, but with Integrity, most of my…"Read the full quote

"We have tried many different sources over the years. I am most impressed with our closing ratios through Integrity. We usually see a yield of about 3-4% with other sources, but with Integrity, most of my locations are closing around 8-10%, and some of my more robust locations are at 14-16%. Previously these numbers were unheard of in the subprime but are now possible. I also have a strong BDC that favors these leads over other subprime sources because of the more accurate information with Integrity especially when it comes to income. I also think that being branded from the start really does secure the trust and improves the quality of the relationship with the customer from the start making it easier for closing time."

Ray Skillman Auto Group

Business Manager

Appointment rate
50%
Close rate
13%

"Integrity Leads leads are of better quality, the customers understand what is going on when contacted, and they are organic! Our appointment rate is 50%, and our closing rate is 13%."

Hennessee Auto Sales

Owner

Appointment rate
32%
Close rate
18-20%
"I have purchased Subprime Leads for over 20 years and have never seen more quality leads back to back than with Integrity. We have seen a 32% appointment rate and have had more shows with Integrity than any…"Read the full quote

"I have purchased Subprime Leads for over 20 years and have never seen more quality leads back to back than with Integrity. We have seen a 32% appointment rate and have had more shows with Integrity than any other source we are currently using. I would say we are closing 18-20% of the leads that we have received. I highly recommend giving them a try. You will not be disappointed."

Southwest Auto Sales

General Manager

Appointment rate
25%
Close rate
10%
"I recently purchased subprime leads from Integrity Leads and was impressed with their quality. The leads were highly targeted, resulting in a higher conversion rate than other subprime leads I purchased. I also…"Read the full quote

"I recently purchased subprime leads from Integrity Leads and was impressed with their quality. The leads were highly targeted, resulting in a higher conversion rate than other subprime leads I purchased. I also appreciated the excellent customer service provided by the company. Overall, I highly recommend Integrity Leads for any dealership looking for top-quality subprime leads."

Williams Auto Sales

General Manager

Appointment rate
40%
Close rate
8%

"Success rate! Quality leads that actually buy. 40% appointment rate with a 700% ROI. Closing rate of 8% for our first month, increasing our cap to get a higher success rate!"

Chariot Fresh Start

Special Finance Manager

Appointment rate
35%
Close rate
15%

"These leads get all the customer contact information. We had a 35% appt rate about 15% closing rate, other lead sources would only get 1 point of contact so they were much less."

Ray Skillman NE Buick GMC

Special Finance Manager

Appointment rate
34%
Close rate
8.2%
"We have had zero duplicate leads, which is great! They have also fell under the par miters that were promised with the types of customers. To keep it simple, we had 193 leads and sold 16 cars from it and made…"Read the full quote

"We have had zero duplicate leads, which is great! They have also fell under the par miters that were promised with the types of customers. To keep it simple, we had 193 leads and sold 16 cars from it and made our money back plus more. Great company to use!"

Basil Ford

Finance Manager

Appointment rate
20%
Close rate
10%
"The customers are absolutely more engaged. more communication, which for us, led to more sales. Roughly 20 percent appointment rate and a 10% closing rate. This is the first month of our use, so I think it will…"Read the full quote

"The customers are absolutely more engaged. more communication, which for us, led to more sales. Roughly 20 percent appointment rate and a 10% closing rate. This is the first month of our use, so I think it will be higher, as tax time is coming!"

Turpin Dodge

Finance Director

Appointment rate
40%
Close rate
17%

"The leads recognize why I am calling"

Jack Daniels Volkswagen

Special Finance Manager

"The best testimonial that I can give is that we were using Integrity and we decided to try out a few other companies because their pricing on leads was cheaper than Integrity.....Well there is an expression,…"Read the full quote

"The best testimonial that I can give is that we were using Integrity and we decided to try out a few other companies because their pricing on leads was cheaper than Integrity.....Well there is an expression, you get what you pay for….the sales went down tremendously. By trying to save a few dollars we gave up thousands of dollars…… I called Ryan, I apologized for our companies bad decision, and we got back on board........Our sales went back up immediately….Ryan Coe is a pleasure to deal with and is always available 24/7…..Integrity leads 5 Stars!!"

Carrick Auto Sales

BDC

Appointment rate
34%
Close rate
10%
"Integrity Leads are better quality leads, so we get more people to answer and reply to us and a much better show rate. We convert more of these customers to sales than with the previous provider that we had…"Read the full quote

"Integrity Leads are better quality leads, so we get more people to answer and reply to us and a much better show rate. We convert more of these customers to sales than with the previous provider that we had used for years, we sold over 40 cars in January, and we have not seen these results in years with our last provider. Our closing rate has increased month over month since our inception in October of 2022. Our closing rate with our other lead provider came to a point where we had seen an almost 40% reduction in sales, and our customer shows were also dwindling. We saw increased fraud our last year with our old provider, and it became an almost daily occurrence that we saw fake IDs, social security numbers, and paystubs."

Sharpnack Chevy

Special Finance Manager

Appointment rate
46%
Close rate
Above Average
"The leads we receive are vetted more thoroughly than affiliate leads, so when we receive them, we know they are capable/ready to purchase. Our appointment rate is an incredible 46%, and our closing rate is…"Read the full quote

"The leads we receive are vetted more thoroughly than affiliate leads, so when we receive them, we know they are capable/ready to purchase. Our appointment rate is an incredible 46%, and our closing rate is significantly higher than our former sub-prime credit lead provider."

Majeski Motors

Finance Manager

Appointment rate
59%
Close rate
14%

"Integrity Leads sub-prime credit leads are way better in quality and have buyers in the market for a vehicle. In the last two months, we have purchased 88 leads, set 52 appointments, and sold 13 units!"

Dennis Dillon

Finance Manager

Appointment rate
40%
Close rate
10%

"Consisitent, high quality leads that are real buyers with far less duplicates than other lead providers. Closing at just over 10% which is double the rate of our next largest provider"

Champion Buick GMC

Special Finance Manager

Appointment rate
40%
Close rate
10%
"Integrity Leads exceeded my expectations with their top-quality subprime leads. I've purchased subprime leads before, but none have compared to the highly-targeted leads I received from Integrity. If you're a…"Read the full quote

"Integrity Leads exceeded my expectations with their top-quality subprime leads. I've purchased subprime leads before, but none have compared to the highly-targeted leads I received from Integrity. If you're a dealership looking for the best subprime leads, Integrity Leads is an ideal partner."

AWL Auto & Truck

General Manager

Appointment rate
46%
Close rate
30%

"The leads are local people that we get and they are real and answer you when you reach out. We're closing sales at around 30%, above average from our past leads"

Whiteside Chevrolet

General Sales Manager

Appointment rate
32%
Close rate
15%
"The leads we receive from Integrity Leads are REAL leads. 40% of the credit applicants answer their phones and reply to our emails. Our appointment rate is 32%, and our average closing rate is 15%! That's…"Read the full quote

"The leads we receive from Integrity Leads are REAL leads. 40% of the credit applicants answer their phones and reply to our emails. Our appointment rate is 32%, and our average closing rate is 15%! That's double what we got with our previous sub-prime lead provider. We closed over 20% of the leads in both Feb and March 2023, the highest we have ever seen."

Nissan 112

Special Finance Manager

Appointment rate
68%
Close rate
17.5%

"Being a Nissan dealer, we like to find subprime buyers looking for a Nissan, and with Integrity Leads, we get just that! Our appointment rate is 68%, and our closing rate is 17.5%."

Ford of Pleasanton

General Manager

Appointment rate
25%
Close rate
15%
"Integrity Leads sub-prime credit leads are closer to being ready to buy than most sub-prime leads from other providers. They aren’t looking for just loan approval or refinancing. Our appointment rate is 25%,…"Read the full quote

"Integrity Leads sub-prime credit leads are closer to being ready to buy than most sub-prime leads from other providers. They aren’t looking for just loan approval or refinancing. Our appointment rate is 25%, and our closing rate is 15%, much higher than other internet leads."

Gregg Young Chevrolet of Norwalk

Sales Manager

Appointment rate
15-20%
Close rate
7-10%

"Seem to be good quality from Integrity. Our closing percentage of 7-10% is higher than our other lead source"

Flatland Auto Sales

General Manager

Appointment rate
15%
Close rate
10%

"These seem to be real people, they will at least have a conversation with you. Our appointment rate is 15% and our closing rate is 10%."

Ray Skillman Southside Mitsubishi

Finance

Appointment rate
35%
Close rate
14%

"The customer knows we are the ones assisting them and not expecting a call from a 3rd party conpany. Our closing rate with Integrity Leads is 14% while most others are between 5%-8%"

Garber Chevrolet

Used Car Manager

Appointment rate
10-20%
Close rate
Higher than other lead sources

"Integrity provides great quality leads that are not oversold. Our closing percentage is usually in the 10 to 20% range and higher than other credit challenged leads sources we have used in the past"

Mike Maroone Ford Longmont

Appointment rate
25%
Close rate
17%

"The quality is much better. We get a great response rate. Closing rate is 17%, that is very high for a Sub Prime lead."

Auto Finders Unlimited

Appointment rate
40%
Close rate
20%

"We receive quality leads with all information needed to proceed with sale."

Real Steal

Close rate
10%

"They are actual people looking for vehicles. We receive 75 leads and close about 10% of them. Best lead company we’ve used."

Autoplex LLC

Appointment rate
15%
Close rate
15%

"With Integrity, you are able to make contact with customers more often which gives us more opportunities."

Fremont Motors

Finance Manager

Appointment rate
40%
Close rate
20%
"We’ve used other sub-prime credit lead providers like Bluesky & Cars Direct. With Integrity Leads, we have much higher appointment and closing rates. We’re closing around 20% with Integrity, whereas with…"Read the full quote

"We’ve used other sub-prime credit lead providers like Bluesky & Cars Direct. With Integrity Leads, we have much higher appointment and closing rates. We’re closing around 20% with Integrity, whereas with Bluesky and Cars Direct, we averaged less than 10%."

Comfort Cars

General Manager

Appointment rate
60%
Close rate
12-15%

"Integrity Leads does an excellent job of connecting us with customers with subprime credit and needing a vehicle. Our appointment rate indicates the quality of leads we receive from Integrity."

Cedar Line Automotive

General Manager

Close rate
13%

"We have received 15 leads so far and have already sold two of them plus have some of the others in the working. We have worked with other lead providers in the past and would have been lucky to sell 2 out of 50."

Every rate, in one place

Where 30 dealers land.

One dot per dealer, as each one reported it. Point at a dot to see whose it is, or click it to read their review.

Appointment rate27 dealers · one dot each
0%10%20%30%40%50%60%70%Median 35%0%10%20%30%40%50%60%70%Median 35%
Close rate28 dealers · one dot each
0%5%10%15%20%25%30%35%Median 13.8%0%5%10%15%20%25%30%35%Median 13.8%

Appointment and close rates by dealer.

Highest appointment rate first.

Appointment and close rates reported by Integrity Leads special finance dealers, highest appointment rate first
DealerAppointment rateClose rate
Nissan 11268%17.5%
Comfort Cars60%12-15%
Majeski Motors59%14%
Ray Skillman Auto Group50%13%
Kunes Automotive Group50%8-10%
AWL Auto & Truck46%30%
Sharpnack Chevy46%Above Average
Auto Finders Unlimited40%20%
Fremont Motors40%20%
Turpin Dodge40%17%
Dennis Dillon40%10%
Champion Buick GMC40%10%
Williams Auto Sales40%8%
Chariot Fresh Start35%15%
Ray Skillman Southside Mitsubishi35%14%
Carrick Auto Sales34%10%
Ray Skillman NE Buick GMC34%8.2%
Hennessee Auto Sales32%18-20%
Whiteside Chevrolet32%15%
Mike Maroone Ford Longmont25%17%
Ford of Pleasanton25%15%
Southwest Auto Sales25%10%
Basil Ford20%10%
Gregg Young Chevrolet of Norwalk15-20%7-10%
Autoplex LLC15%15%
Flatland Auto Sales15%10%
Garber Chevrolet10-20%Higher than other lead sources
Park Maple City CDJR·Over 16%
Cedar Line Automotive·13%
Real Steal·10%
Median35%13.8%

About these numbers

Where do these numbers come from?

Each appointment and close rate is the dealer's own number from their testimonial. The medians (35% appointment, 13.8% close) use every dealer who shared that rate (27 appointment rates, 28 close rates); ranges count as their midpoint.

Which program are these results from?

Most testimonials are from the special finance (subprime) leads program, and the rates and medians come only from those. Under bankruptcy mail, Walt Sweeny Auto Sales reviews the mail program, and the tracked figures are phone responses to three drops for Kia of Wesley Chapel.

Are results guaranteed?

No. Results vary by market, inventory and how quickly a store works its leads. These are what dealers reported, shown as they reported them.

Bankruptcy mail

Mail clients and their tracked numbers.

Walt Sweeny Auto Sales

Cincinnati, OH

Mail campaigns
Over 50
Best month
19 cars sold

"We’ve had a really good experience with the bankruptcy mail program. We typically get a good amount of quality leads from the mail, and I work with those leads directly, so I’ve seen firsthand how effective it can be. We’ve been able to sell a good number of vehicles from the leads we receive, and the team is always easy to communicate with and quick to help whenever we have questions. Overall, it’s been a very effective program for us and a great source of quality leads."

Kia of Wesley ChapelResponse on three tracked bankruptcy dropsFeb 2025 to Feb 2026. Tracked phone responses to each drop's number and code.
  1. Feb 2025 dropFeb 4 to Jun 30, 20251.62%
  2. May 2025 dropMay 9 to Sep 30, 20251.49%
  3. Oct 2025 dropOct 16, 2025 to Feb 28, 20261.21%

195 tracked leads from 13,563 pieces, 1.21% to 1.62% across the three drops.

See the campaign table

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