Direct Mail · Custom deployments

Direct mail for a single promotion or market.

Change any program we run, or start from a blank page. Pick the data, the format and the personal touches, and we handle everything from design to delivery.

What we build with

Every part already runs in one of our programs.

A custom deployment combines them for one promotion, one brand initiative or one market.

Data

  • Credit-bureau data and FICO score bands
  • Open auto loans near payoff
  • Public bankruptcy court records

Formats

  • Personalized letters
  • Embossed plastic cards
  • Window envelopes
  • Pre-qualification vouchers

Personal touches

  • Robo-pen handwriting in real ink
  • Handwritten post-it notes
  • Real postage stamps
  • Names, case numbers and payoffs

Response and tracking

  • Tracking phone numbers
  • Unique response codes
  • QR codes
  • Phone, form and text responses

How it works

How a custom drop comes together.

  1. Tell us the goal

    A promotion, a brand initiative or a market you want to win: who you want to reach, and by when.

  2. We spec the drop

    Data, format, quantity and timing, chosen from the parts our programs already use.

  3. We produce it

    Full service from design to delivery, with your store's name on every piece.

  4. It reports back

    Tracking numbers, codes and QR codes tie every response to the drop.

Questions about custom deployments

What can a custom deployment include?

Any data source, format and personal touch from our other programs, combined for one promotion: credit-bureau or public-record data, robo-pen handwriting, real stamps, embossed cards and QR codes.

Can you change one of your existing programs?

Yes. Any program can be customized, from the list to the piece, or we can build an entirely new concept around a promotion or brand initiative.

Who handles design and production?

We do, from design to delivery. You shape the message and the design with us, and your store is on every piece.

How are custom drops tracked?

The same way as every program: a tracking phone number for the campaign, a unique code on each piece and QR codes where they fit.

Brief us on your idea.

Tell us the promotion and the market. We'll come back with the data, the piece and what it costs.

  1. We talk through the goal and the audience
  2. We spec the drop and quote it
  3. We design, produce and track it

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